By Annie Pilon/Small Business Trends

Amazon launched its Amazon Handmade page back in 2015. Since then, it has become one of the premier online destinations for handmade artisans looking to sell their goods. Rachel O’Neill is one of those artisans. She runs the online shop Loftipop, which sells art prints and other printed goods like mugs featuring her designs. Here are some of the things she’s learned over the years that might help other handmade business owners make use of the platform:

1. Develop a Great Product Line

Like any other type of business, you need to offer something really valuable if you want to succeed. That doesn’t change just because you’re selling on a major platform like Amazon. So do some research on the types of products you might be interested in selling and then come up with a way to differentiate your own offerings to provide real value to your customers.