Author: Handmade Business

Tips for Working Efficiently with a Consulting Service

For the past two months, we have discussed the advantages and disadvantages of using an outside marketing company for your marketing needs, and also how to choose that marketing company should you decide to use this option. So after you have chosen the most appropriate marketing company for your company’s needs, it is important to maintain this business relationship so that it delivers the most value possible.

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Approaching Normal…but never quite getting there

craft-matters-luann-udellI’m from a family of non-artists. Actually, a town of non-artists. Not only did we not know any artists, nobody knew anyone who knew an artist. Consequently, a kid who spent all her free time drawing and doodling (moi) was a strange ranger. Other habits set me apart. I was always looking at the ground, not because I was shy, but because I was a natural hunter-gatherer. I acquired a huge collection of rocks, driftwood bits and pretty shells early on. (Want to see my Petoskey stone collection?)

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How to Get Commissioned Work as a Craft Artist

business-basics-october-2008-1The opportunity for commissioned work arises at least once in a professional craft artist’s career. As in all business ventures, what you know can make the difference between success and failure. A commission could be a piece of jewelry custom designed for an individual, a sculptural installation for a corporate office or a stained glass window for a public building. If done successfully, commissions can catapult an artist’s career to another level both artistically and financially.

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From the Floor Up

 

show-business-october-2008-2Flooring can make or break your entire display. Its potential to attract customers into your booth and keep them there cannot be underrated. When I do booth evaluations at both outdoor and indoor shows, I frequently see someone who has meticulously crafted their work and gone to great efforts to build a fantastic display, but has omitted a floor covering. Usually when I tell someone during an evaluation that they need a floor covering, they say, “I have one, I just didn’t bring it.” This is a terrible error and no place to cut corners if you want to make the most out of a merchandising opportunity. The floor is so important that it should not be an afterthought or an element to be overlooked altogether.

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Finding Creative Alternatives to Shows

crafts-marketing-october-2008-1In this uncertain economy, many craft artists are re-evaluating their commitment to doing shows. There has been much debate lately between artists and promoters about the health of the show as a selling platform, as well as some finger-pointing on both sides. Some artists report they have stopped doing shows altogether, many have cut back and others have never done one. The debate will continue, but there are viable alternative ways to market and sell fine crafts.

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