How do you handle holiday pricing and the stocking of seasonal goods? Plus, are print materials still valid in the modern world?
Q. I am a new gallery owner and this holiday season will be my first. How do I navigate the schedule and get maximum return on seasonal products?
A. Timing is everything when it comes to seasonal merchandise. One day after the holiday, it’s not going to sell for much more than 50 percent of the full retail price. When we had the shop, this was a constant struggle that impacts not just holiday-specific merchandise, but also the larger inventory of regular merchandise brought in for the fourth quarter.Read More