From Grit to Glory
Weaving artist gives advice to makers who are just getting started Weaving artist Kathy...
Read MoreWeaving artist gives advice to makers who are just getting started Weaving artist Kathy...
Read MoreBy Laura Fitch StickerYou.com It’s a truth of running a business that appearances matter. From...
Read MoreBy Brenda Flynn In today’s world, cash might still be king, but to run your handmade...
Read MoreBy Mark E. Battersby Although few artists or craftspeople will admit they need help with the many...
Read MoreBy Rémy Dolan Your art and craft show customers probably don’t pay much attention to your booth...
Read MoreBy Daniel Grant For many artists, selling art is an improvisational affair, trying things out to...
Read MoreBy Hilary Bowman If you are one who likes exhibiting their crafts and putting them for sale for...
Read MoreWell, today’s the big day, the day of your first craft show. You selected an appropriate venue. You arrived on time. You’re displaying only juried items. Your booth is handsome and well-done. The only problem is…you’re competing with other vendors at the event. Now what? How do you bring customers into your booth?
Ah June, the traditional month for weddings. There’s just something joyous about the beauty and excitement of a big gala celebration as friends and family witness solemn vows, followed by a fête for the happy couple.
The wedding industry is a multi-billion dollar market. Even in a rough economy, most couples don’t want to scrimp on whatever it takes to make their special day memorable and unique. A bride, especially, is interested in making her wedding stand out. Weddings are nothing if not entrenched in tradition, so how does a bride go about introducing a distinctive touch to her special day?
Read MoreIf you have, or wish to have, a home craft business, sooner or later you will want to do a craft show. Craft shows can range from the tiny (small-town celebration, six booths, outdoors) to the enormous (large city, 500 booths, convention center).
Read MoreWhen running a craft business, there are two basic divisions in sales type: retail (selling directly to the customer) and wholesale (selling to a middleman, who sells to the customer). It’s entirely possible to do both, of course. But, the common element in both types of sales is marketing. How else can you earn money if you don’t market your products to people who want to buy them?
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