Presenter, Diane Sulg
Executive Director of CRAFT (Craft Retailers and Artists for Tomorrow)

All About Wholesale

A Business Class for Craft Entrepreneurs

Why should craft entrepreneurs participate?

  • If you are new to wholesale, you can create an entirely new $$$ stream for your business.
  • If you are currently wholesaling product, you will learn what it takes to improve your bottom line.
  • Knowledge is not temporary; it lasts a lifetime. The format allows you to watch as many times as you wish.
  • You can participate live and/or on-demand. The slides used are included FREE for future reference.
  • Interactive question and answer session included.
  • Consult with an expert!
  • The seminar can pay for itself with just a few additional wholesale sales of your product.

Topics, Times and Dates
You do NOT have to attend live, you can watch at your pace and ask questions via email.

  • Tue, Jun 4, 2019 Noon EDT (11 am CDT)
    Part I – Business Readiness.
    We’ll cover minimum orders and reorders, payment methods, and the nitty gritty differences between order forms, invoices, and packing slips.
  • Tue, Jun 11, 2019 Noon EDT (11 am CDT)
    Part II – The Perplexing Problem of Price. We will give you the ingredients for finding your product’s price “sweet spot” and making the artist-retailer relationship work so you both achieve your financial goals.
  • Tue, Jun 18, 2019 Noon EDT (11 am CDT)
    Part III – Starting to Wholesale. You will learn the very first steps we suggest you take to conquer the wholesale world, and why it’s important to do them before you sign up for an expensive booth at a major trade show.
  • Tue, Jun 25, 2019 Noon EDT (11 am CDT)
    Part IV – Trade Show!
    We’ll talk lighting, booth options, booth materials and booth etiquette. Most important is understanding the buyers who walk into your booth, so we will give you some strategies for helping them understand, appreciate, and of course, buy your work.

Early bird registration by May 24, 2019 = $150
Registration after May 24, 2019 = $195

About the Instructor
Diane Sulg is Executive Director of CRAFT and founder & co-chair of American Craft Week (ACW). She is a handmade advocate that provides valuable information in her one-day seminars titled “All About Wholesale” at wholesale shows throughout the United States. Diane is the former owner of Maddi’s Gallery in Charlotte and Huntersville, N.C.

How to Accurately Price Your Products
… And Make More Money!

Set Accurate Retail Prices for your Products!

Webinar + Resources that will change your business for $25!
80 minutes of Q&A, Workbooks, and an exclusive new Pricing Calculator

Adrianne Stone, entrepreneur and creator of the Wholesale Pricing Calculator. Spent three years honing her pricing strategy and calculations to develop this process.

Learn more about Adrianne here.

Stephanie Hintz, Handmade Business